Ad Monetization

Cross-Platform is King Why Developers are Embracing H5’s Versatility for Monetization and Growth? In this post, I will try to highlight few of the trends we are seeing here in AppLixir and why Cross-Platform is the way to go (atleast, in our opionion) As you may have read in various posts, the landscape of game and app development is shifting rapidly. Developers are no longer confined to creating products for a single platform. Users today expect seamless, cross-platform experiences, whether they’re on a mobile device, web browser, or desktop application. This shift is not only shaping the way games and apps are built, but also how they are monetized. As developers expand from mobile apps to web platforms, and vice versa, HTML5 (H5) is proving to be a game-changer. Its versatility enables smooth development across multiple platforms, ensuring that users get a unified experience. In this blog, we’ll explore how cross-platform development is gaining traction, why H5 is at the center of t...

Cross-Platform is King Why Developers are Embracing H5’s Versatility for Monetization and Growth? In this post, I will try to highlight few of the trends we are seeing here in AppLixir and why Cross-Platform is the way to go (atleast, in our opionion) As you may have read in various posts, the landscape of game and app development is shifting rapidly. Developers are no longer confined to creating products for a single platform. Users today expect seamless, cross-platform experiences, whether they’re on a mobile device, web browser, or desktop application. This shift is not only shaping the way games and apps are built, but also how they are monetized. As developers expand from mobile apps to web platforms, and vice versa, HTML5 (H5) is proving to be a game-changer. Its versatility enables smooth development across multiple platforms, ensuring that users get a unified experience. In this blog, we’ll explore how cross-platform development is gaining traction, why H5 is at the center of t...

6 Creative Ways to Use Rewarded Video Ads to Lift User Engagement “6 Creative Ways to Use Rewarded Video Ads to Lift User Engagement” as a reader, you may ask “why 6”? … I don’t have any specific reason to be frank about it. But I want to talk about creative ways of monetizing your site … Rewarded video ads are becoming a staple in both mobile and web games. Unlike traditional ads, they offer a unique way to enhance the user experience. By watching a short video, players earn valuable in-game rewards, making these ads a win-win for both users and developers. Users feel more engaged and motivated to play, while developers benefit from increased ad revenue. This blog will explore creative strategies to use rewarded video ads to boost user engagement, enhance retention, and create a balanced monetization strategy. - Offer In-Game Boosts and Power-Ups Rewarded video ads provide a simple yet powerful way to offer in-game boosts, such as extra lives, power-ups, or resources. This method ...

Navigating the Future of Ad Monetization: Part 10 of 10 In the past 9 posts , I have gone through everything “Ad Monetization Ecosystem” related. This is the last post in this series of posts. As I have mentioned repeatedly in previous posts, the digital advertising ecosystem is a complex and dynamic network involving various players and technologies that facilitate the buying, selling, and delivery of ads across the internet. As digital advertising spending continues to grow, surpassing $600 billion in 2023, the need for innovative solutions to navigate this ecosystem becomes paramount. Companies like AppLixir play a crucial role in this landscape by providing unique, user-friendly ad monetization solutions that cater to the needs of both advertisers and publishers. This post summarizes insights from a comprehensive series exploring the roles of different players in the ad ecosystem. Understanding these roles is essential for optimizing ad strategies and staying ahead in an ever-evolv...

Ad Exchanges, Real-Time Bidding and the Ad Ecosystem In the digital advertising world, ad exchanges play a crucial role. These platforms connect advertisers with publishers in real-time. They serve as digital marketplaces where ad inventory is bought and sold through an automated process. For advertisers, publishers, and intermediaries, understanding ad exchanges is vital for maximizing ad revenue, optimizing ad spend, and improving ad targeting. Here is my last post in these series around Ad Monetization . What are Ad Exchanges and Their Role in the Ad Ecosystem? Ad exchanges are platforms that facilitate the buying and selling of ad space in real-time. They enable advertisers to bid on available ad slots from publishers using programmatic advertising. The process occurs within milliseconds and ensures ads reach the most relevant audience. In the ad ecosystem , ad exchanges are a central hub. They connect demand-side platforms (DSPs) and supply-side platforms (SSPs) , allowing for ...

Ad Networks and their Role in the Ad Ecosystem Ad networks are key players in the digital advertising ecosystem. They serve as intermediaries between advertisers and publishers, facilitating the buying and selling of ad space. In the complex ad ecosystem, ad networks help advertisers reach target audiences and enable publishers to monetize their content effectively. Ad networks aggregate ad inventory from multiple publishers, creating a vast pool of available ad space. They then offer this aggregated inventory to advertisers, simplifying the ad buying process. By doing so, they help bridge the gap between supply (publishers) and demand (advertisers), making the entire ad monetization process more efficient. Understanding ad networks is essential for both advertisers and publishers. For advertisers, ad networks provide a single point of access to a large number of websites and apps, reducing the need for direct deals. For publishers, they offer a streamlined way to monetize unsold inven...