Ad Monetization

Ad Mediations, Transparency and Solutions In digital advertising, ad mediation helps app and game developers maximize revenue by connecting them with multiple ad networks. This process ensures each ad impression yields the highest return. However, as the industry grows, questions arise about the fairness and transparency of ad mediation platforms. This article examines the mechanics of ad mediation, its transparency, and its fairness to all stakeholders. Understanding Ad Mediation Ad mediation acts as an intermediary between app developers and various ad networks. Instead of integrating multiple ad networks individually, developers use a mediation platform to manage these connections. The goal is to optimize ad fill rates and eCPMs by allowing multiple networks to bid for each ad impression, fostering competition and increasing revenue. How Ad Mediation Works The ad mediation process involves several key steps: - Ad Request Initiation : When a user interacts with an app and trigger...

Fixing Ad Monetization to Improve Retention Ad monetization plays a crucial role in the success of mobile and web games. It enables developers to generate revenue without requiring upfront payments from users. However, when not implemented correctly, it can negatively impact player retention, leading to high churn rates and lower lifetime value (LTV). The challenge lies in balancing revenue generation with user experience. Overloading players with ads can drive them away, while underutilizing ad opportunities may leave revenue on the table. The key is to implement a well-optimized ad monetization strategy that enhances engagement while keeping users satisfied. In this article, we’ll explore how poor ad monetization hurts retention and provide actionable strategies to fix it, ensuring higher engagement, better retention, and increased revenue for game developers. A.    The Link Between Ad Monetization and Player Retention Poorly implemented ad monetization directly affects player r...

HTML5 Game Development & Rewarded Video Ads HTML5 game development has gained significant traction in recent years due to its cross-platform compatibility and ease of deployment. Unlike native mobile or desktop games, HTML5 games run directly in the browser, eliminating the need for downloads or installations. This makes them an attractive option for developers looking to reach a broad audience across multiple devices, including desktops, smartphones, and tablets. One of the biggest challenges in HTML5 game development is monetization. Since most HTML5 games are free-to-play, developers rely on advertising and in-game purchases to generate revenue. Among the various monetization methods, rewarded video ads have emerged as a highly effective and user-friendly strategy. These ads allow players to voluntarily watch a short video in exchange for in-game rewards, creating a win-win situation for both developers and players. In this blog post, we’ll explore the basics of HTML5 game deve...

Maximizing Visibility & Revenue: A Guide for Browser-Based Games Browser-based gaming is experiencing a remarkable resurgence, with 16 % of game developers now focusing on web-based releases—the highest percentage recorded in nearly a decade. This upward trend is driven by several key advantages that browser games offer over traditional mobile or console gaming. One of the most significant advantages is instant playability—players can start a game instantly without downloading large files or waiting for updates. This frictionless experience reduces entry barriers, making games more accessible, particularly in regions with low-end devices or limited storage capacity. On this post - Maximizing Visibility & Revenue: A Guide for Browser-Based Games, I try to cover the following! Another driving factor behind this growth is the independence from app store restrictions. Developers publishing games on the Apple App Store or Google Play Store must comply with stringent regulations and ...

$7 Million for 30 Seconds? The Marketing Battle for Maximum ROI The Super Bowl —a grand spectacle of football, over-the-top halftime shows, and, of course, commercials that cost more than a luxury yacht. Every year, brands battle for the coveted 30-second timeslot, hoping to create a viral moment that justifies the astronomical price tag. And in 2025, that cost has soared to a jaw-dropping $7 million for just half a minute of airtime. Before I start on "$7 Million for 30 Seconds? The Marketing Battle for Maximum ROI" post, let’s pause for a second. Seven. Million. Dollars. That’s the price of a high-end mansion, a fleet of Ferraris, or an entire marketing campaign that runs for months instead of mere seconds. So, the million-dollar (or rather, multi-million-dollar) question is: Does spending this much guarantee the best return on investment (ROI)? While Super Bowl ads undoubtedly generate buzz, they are a short-lived marketing burst —expensive, glamorous, and gone in the bli...

The Ultimate Guide for Unity WebGL Monetization WebGL gaming has seen a significant rise in popularity, offering developers the ability to create rich, interactive 3D experiences directly in web browsers without the need for plugins. This advancement has opened new avenues for game development and distribution, making it more accessible to a broader audience. For developers, monetizing WebGL games is crucial. Effective monetization strategies not only provide a return on investment but also fund future development and updates. The goal of this guide is to help developers maximize ad revenue while ensuring a great user experience. What is WebGL Monetization? WebGL monetization refers to the various methods developers use to generate revenue from games built using WebGL technology. Unlike mobile or console games, WebGL games run directly in web browsers, which presents unique opportunities and challenges for monetization. Monetizing WebGL games differs from other platforms due to facto...

Tips, Tricks, and Best Practices to Monetize Unity WebGL Games On this Unity WebGL has transformed game development by allowing developers to create browser-based games that players can enjoy without needing to download or install additional software. As more developers embrace WebGL for its accessibility and cross-platform compatibility, finding effective ways to monetize these games has become essential. Unlike mobile or desktop games, WebGL games come with unique challenges when it comes to monetization . Ad-blockers can limit ad impressions, performance constraints can make heavy ads problematic, and some major ad networks do not fully support WebGL. Despite these hurdles, developers can still generate significant revenue by implementing the right strategies. Continuing on Tips, Tricks, and Best Practices to Monetize Unity WebGL Games post, there are several ways to monetize Unity WebGL games, including rewarded video ads, interstitial ads, banner ads, offerwalls, and in-app purcha...